About Us


Farm-Rite Equipment, Inc., was originally established in the mid-1970’s as a farm implement dealer, selling and servicing Massey-Ferguson farm equipment, and located in the small community of Dassel, Minnesota. As the farming landscape drastically changed in the late 1970’s and early 80’s, the Massey-Ferguson line was dropped, and the Bobcat and Mustang compact equipment lines were acquired. Ownership of Farm-Rite Equipment also changed hands during that time, and eventually a larger facility was needed. In 1985 Farm-Rite moved to its present location on the western edge of Dassel.

As the economy boomed in the late 80’s & early 90’s, Farm-Rite continued to grow as Bobcat Company became a leading manufacturer in the skid-steer loader industry. A major change occurred in 1995 when Tim & Tom Cox purchased Farm-Rite Equipment. Sales blossomed and Farm-Rite continued to nose its way into a rapidly growing skid-steer loader market by providing its customers with unequaled customer service. Then in 2002, Farm-Rite became an exclusive Bobcat equipment dealer when it dropped its Mustang line.

In the spring of 2007, Farm-Rite Equipment again improved their loyal customers’ experience when they moved in to an expansive, new facility just to the north of the old building at its present location.

Dedicated to giving customers red-carpet service on a daily basis, combined with a loyal customer base continue to give Farm-Rite Equipment its current-day success as central Minnesota’s largest Bobcat dealer.

Feel free to give a personal testimonial. We welcome any sort of feedback from our customers and strive for ways to become better able to serve our faithful customers!